Mosaic Life Care

Campaign | Art Direction | Print | Social

This campaign spreads across multiple platforms and applied to the Breast, Prostate and Lung Cancer awareness months as well as the General Cancer Care concept.

For the Awareness Months, real success stories are shared from Mosaic patients. The patients were asked to write down what advice or words of encouragement they would share with someone who just received a diagnosis. We used their handwriting overlayed with their powerful portraits to create a personalized heartfelt series of print ads and social posts to increase awareness of Mosaic’s Cancer Care facility and services.

For the General Cancer Care we combined Mosaic’s home-town family values with the powerful and uplifting essence of the “I Have Power Over Cancer” messaging to create a series of visuals representing patients finding words of encouragement around every corner of Mosaic.