Price Chopper Holiday Magazine 2021
PRINT | ILLUSTRATION | BRANDING
Price Chopper creates delicious pre-made meals for purchase around the holidays, various packages are offered and shown in their yearly magazine. This magazine was available in store and sent to select households in the Kansas City area.
The ask for 2021 Holiday branding was to have the magazine and other print assets look and feel homey, classic, warm and cozy. For this project, I created simple botanical and holiday illustrations using Price Chopper’s iconic red and paired it with warm deep shades of green.
GIFT CARD DESIGN
This gift card was the chosen final design that utilizes the tone-on-tone green botanical pattern (also seen below) and a big Price Chopper red bow giving it the classic holiday gift feel.
The gift card was available in stores only during the 2021 holiday season.
